Online Videos Should Be a Part of Your Internet Marketing Strategy

Internet marketing is an increasingly more attractive marketing strategy. More people are using the Internet for quick sources of information. One of the quickest ways to absorb information is by watching a video. Additionally, 81% of senior marketing executives use some form of video marketing. Not utilizing a video marketing strategy could mean losing out on a large portion of potential customers.

Statistics Showing Effects of Video

According to the International Telecommunications Union, 87.4% of individuals living in the U.S. use the internet. Of those internet users, 45.4% watch at least one Internet video. For those who frequent the Internet, that amount is much higher, averaging closer to 33 videos a month. About 90% of online shoppers consider videos to be useful when making decisions about products and services.

How Video Generates Leads

Video content captures the Internet user's attention much quicker than other modes of internet marketing. Potential customers are more likely to remember a product or service they saw on a video, rather than a product they read about. When memorizing information, reading takes a lot more effort than the combination of listening and viewing. Many people want access to quick information about products.

Most Effective Types of Video Content

Recent surveys indicate that informational videos have a greater impact on consumers. These types of videos include customer testimonials, tutorial videos, and demonstration videos. Many of today's customers want to see how a product or service will work before making the decision to buy.